Play Beyond. Very probably a tagline that Sony will take to the grave and defend it up until the final moments. We've seen Riiiidge Racer come and go, 4D Gaming has left the building, and This Is Living is just a statement easily forgotten (to make it truthful, In Abject Poverty! could be added). Play Beyond, though, lives on. In your feet.

Nike, in its constant and sometimes odd determination to put is brand on your feet, has released a Playstation Shoe. According to PS3 Fanboy, bastion of unbiased PS3 news, the shoe features an awesome hologram "swoosh," if only awesome due to its rarity -- only 24 pairs are in existance (a substantial amount more than PS3s in Europe).

The shoes also feature the PS3 launch date slapped on the back and mechanical drawings of the PS3 inside the shoe. The part of the shoe that dissuades me from purchase (aside from its price -- $3,000 is a little steep for shoes) is the patent leather, which mimics the heat sinks on the PS3. Yes, leather mimicing a computer component. Smart Leather. My only fear is when this smart leather one day rises up against its stinky-footed master, automagically tying the shoelaces together, like in a Tex Avery cartoon.

I almost forgot to mention: Please do put a bid in. According to the auction site, all of the proceeds from the auction will go to a charity. Remember, theses are the most awesomest shoes of all time!

Auction HERE